I'm Helen Redfern from A Bookish Baker and I've set up this website as a resource for writers and creatives who want to create a social media platform or a marketing strategy - but have no idea where to start.
Because that's exactly how I felt two years ago.
Since 2015 I've been focusing on building my online platform as a writer. Publishers were telling me I needed a TV platform to successfully sell a recipe book.
I didn't fancy my chances on TV (and I didn't fancy being on TV!) so I decided to concentrate on the internet platforms I'd been tinkering with for the past ten years.
Blogging, Twitter, Pinterest, Facebook and Instagram - I had somewhat of a presence on all of them. But I was treating it like a hobby. What would happen if I got more serious with them? What would happen if I started to look at my writing and social media as a business and showed up regularly and consistently?
Well, Instagram was the first platform I concentrated on. And I'll tell you what happened. By showing up (almost) every day, by consistently creating (good quality) pictures and writing captions that resonated with an audience, I grew my following. I'm now currently near the 12,100 follower mark. Next, I'm putting my energies into other platforms such as Pinterest.
As I learn new things I'll upload tutorials and detailed blog posts to help you with your online platform.
Every month I'll be sending out a round up of useful tips I've found as I experiment and grow my writing platform. For example, is a Facebook page worth the time and effort for a writer and creative? Or, would it be worth spending the time elsewhere? I'll be working on my A Bookish Baker Facebook page over the next few months to see just how much work is involved in order to grow a platform there.
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