Five Ways Writers Can Use Instagram

Five Ways Writers Can Use Instagram

Instagram is a wonderful place for creatives. Knitters, weavers, illustrators, photographers. So many people showing their work, talking about it, demonstrating their process, their inspirations.

But I never see many writers there. Perhaps because it’s a photo-sharing app so writers aren’t immediately drawn to it. But I think it’s a fabulous place for writers; a great place to grow an audience and to be inspired and connect with other creatives.

Want some ideas? Here are five ways writers (or any creative person) could grow an audience on Instagram.

How to Use Instagram to Tell Your Story Online

How to Use Instagram to Tell Your Story Online

My favourite Instagram accounts are those that take me with them on their journey. They create a narrative. Not just with their photographs but also with their words.

Their growth comes in time. Maybe not as quickly as some other accounts. But their audience is engaged; cheering them on or consoling as appropriate. In other words, their audience is invested in them and their feed.

Many people new to Instagram want to grow an audience as quickly as possible. There are lots of tips and tricks you can do in order to create a gorgeous curated feed and grow followers. But if you want to grow an engaged audience and know they’re out there listening then I’ve got five tips for you.

How Pitch Perfect 2 Helped Me with My Online Platform

How Pitch Perfect 2 Helped Me with My Online Platform

Really? Pitch Perfect 2 helped me with my online platform?

Well, yes. See, if you don’t know anything about my background, I started this blog about marketing for writers and creatives because I didn’t think the topic fitted in seamlessly with my slow-living, chicken-keeping, writing and baking vibe on my original blog, A Bookish Baker.

I’d done the courses and learned that I had to niche and hone in on my subject matter.

Which is good advice. After all, are the readers who are coming to me for my chicken stories or my rhubarb cordial recipe also interested in social media marketing? Probably not. 

Why You Need to Be Your Own Super Hero

Why You Need to Be Your Own Super Hero

One year ago I decided enough was enough. No longer was I going to hide under the table every time I posted something online. No longer was I going to hide my writing from the world. If I wanted to make a respectable living as a writer then I needed to push myself. I needed to do something differently to what I'd been doing for the last decade.

It is one thing writing. It is another getting people, an audience, to read this writing. And isn't that what we, as writers, want? People to read our work? (And maybe a five figure advance on a book deal...)

But have you noticed how much noise there is online? So many voices shouting and jostling to be heard. How the hell do you get seen above all of that?

That was my quandary.

Why I Created an Author Platform

Why I Created an Author Platform

I’ve been blogging for well over ten years in various forms: chatting about my word count, connecting with other writers, hoping someone somewhere would somehow discover me. It wasn’t until the beginning of 2016 that I decided this was incredibly naive and that I needed to change my strategy.

Yes, I know, what took me so long? But I was also battling imposter syndrome and had no self-belief when it came to my writing.

It's been fascinating to see the changes, over the last decade, as the internet evolves. There’s been the massive growth in blogs, changing from online diaries to professional brands, the huge rise in the visual: both photographs and video and the different apps available to share content with social media. All being done from the comfort of your smart phone.

But what has amazed me more than anything is the the way many, many people are giving up regular, traditional jobs, to become online entrepreneurs.

How I Gained 10k Instagram Followers

How I Gained 10k Instagram Followers

I feel a bit strange writing that title. How I gained followers. Because, to me, Instagram is a community. It's a place to share photographs, stories and inspiration. And I've never seen the people who follow me as just a number.

It's a fun, creative, inspiring community. Without it, I would never have dared share my writing, gained new skills and confidence, or 'met' so many supportive people. For that I am incredibly grateful.

But I know many of you are intrigued. How did I convince so many people to click on the follow button? It has been a long journey. Just over a year, in fact, to get to this point. Instagram, like blogging, like so many social media engagement platforms, has no get-followers-quick recipe. Unless you buy followers and I really do NOT recommend you do that for so many reasons.

So, how did I do it? This is what worked for me: